Time, spent on purpose
AirTouch takes hours longer than foils. Those hours are what buy you a soft root and a grow-out that still looks deliberate three months later.
Los Angeles · Hair artist
Fifteen shades of blonde that still look like one
Colour and cutting out of Studio City, with a specialty in AirTouch. Book by message — it's the fastest way to reach me.
Ventura Blvd
Studio City, Los Angeles
Why Armen
Three things that change the result
An honest assessment
Before anything is mixed I'll tell you what your hair can take and how many visits it needs. If that's two sessions instead of one, you'll hear it at the start, not halfway through.
Professional colour
I work with Schwarzkopf Professional. Cool blondes don't turn brassy in three weeks, because toning is part of the work rather than an add-on.
Services
Four things, done properly
Most of my week is blonde. The rest is putting colour back, and cutting shapes that hold up once you're washing it yourself.
01
AirTouch
Hair is blown back so only the longest strands stay in the section, and just those get lifted. No hard stripe where the colour starts.
- A soft, invisible transition out of the root
- Grow-out stays tidy for months
- Takes hours — that's the technique, not the wait
Balayage & highlights
Painted where the light would naturally hit, foiled where it needs to go brighter. Built around how you part it and how often you can come back.
Blonding & colour correction
Cool blondes that don't turn brassy, and repair work on colour that went wrong somewhere else. I'll tell you honestly how many sessions it takes.
Cutting
Lobs, long layers, blunt lines. Cut dry at the finish so what you see in the chair is what you get at home.
About
Slow is the whole point
I colour and cut out of a studio on Ventura Blvd in Studio City. My training is Schwarzkopf, and AirTouch is the technique I've built the work around.
I work in English, Russian and Armenian, so nothing gets lost explaining what you actually want.
9,800+Followers on Instagram
340+Posts published
3Languages spoken
AirTouchMain specialty
Selected work
Recent colour
Every one of these is a client in the chair. Tiles marked with a play symbol are video — hover to watch, or tap any tile to open it full size.
Reviews
Client reviews
Published with the client's permission. If Armen has coloured or cut your hair, you're welcome to add yours.
No reviews published yet. Only real clients' words appear here, and only with their consent.
Leave a reviewFrequently asked
What people usually ask
Several hours, depending on length, density and how far the colour has to lift. That's the technique itself, not waiting around. I'll give you a closer estimate once I've seen photos.
There's no fixed price list, because the same service can take very different amounts of time on two different heads. Send photos and you'll get an exact price before anything starts.
Not if I know first. Box dye, henna, previous bleach and keratin all change how hair lifts and how far it can go in one sitting. Just say so when you book.
English, Russian and Armenian.
The fastest way is an Instagram DM to @hairartist.armen. You can also call +1 818-852-9718. Send two or three photos in daylight.
Ready to start?
Send two or three photos in daylight and we'll go from there. Daylight tells me more about your base than any description can.
Book a visit